Strategy and Development

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Companies that Innovate Collectively (BW)

You can never predict who might have a good idea. That’s why companies are starting to enlist employees to make innovations both big and small, even if it’s not part of their job description. The idea of crowdsourcing—outsourcing a task to a group of people outside the company—has taken hold in the last few years. Some companies also turn to customers, suppliers, and the public at-large for innovative ideas. What about capitalizing on the knowledge of workers inside the company to solve problems or generate ideas?

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Filed under: Innovation, Innovation 2.0

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